Boost was created with one simple belief at its heart: this journey is about you. Boost is grounded in lived experience.
Co~founder Emma Longton has worn hair aesthetics for over 40 years after losing her hair at seven. Hair never limited her life ~ she built a career, raised a family, travelled, and stayed active and confident.
This deep empathy led Emma to found Boost alongside Amanda Outridge, a highly experienced hair professional with over 40 years in hairdressing. Amanda also spent 15 years with L’Oréal, where she developed her expert eye for colour ~ using it to enhance natural features, skin tone, and personal style.
Amanda’s commitment is also personal. Following thyroid~related hair loss, she understands the emotional impact of losing volume and how profoundly it can affect confidence and self~image.
Emma and Amanda believe every woman deserves exceptional hair. Understanding the quiet power of the right hair, they created Boost ~ natural, effortless confidence without compromise.